Tuesday, May 17, 2016

Role of business associations and cooperation with the policy makers


 



Mr. Branko Azeski, President of the Economic Chamber of Macedonia











MMag. Gerhard Schlattl, President - Austrian Business International, Advantage Austria






Role of business associations and cooperation with the policy makers
by Mr. Branko Azeski, President of the Economic Chamber of Macedonia

Business Associations - Institutions in the Intermediate Sphere of an Economy
If we take into account that a market economy is organized in three levels - a public (political) macrosphere, entailing public and governmental organizations, and a microsphere - the world of business and companies, then business associations are the institutions in the economy’s intermediary layer, as they place their activities between the first two spheres. As such, they have the opportunity and capacity to bolster the efficiency of the economy as a whole, to improve market competitiveness, and to contribute to resolving integration- and globalization-related issues. We could summarize the evidence supporting the need of such institutions under the following points:
  • Chambers of commerce encourage and develop a network of cooperation between the business sector and policy makers;
  • They improve the efficiency of information flow in several directions;
  • Institutions in the intermediate sphere have the opportunity to provide specific services and information;
  • The overall management of the economy may be more targeted and efficient, and
  • They enable practical implementation of the sustainability principle and enhance decentralization.
Institutions classified as business associations include: chambers of commerce, organizations of employers, professional associations (representing the interests of a certain profession), business confederations, as well as trade unions. These entities hold an exceptionally important function, but the efficiency of their operations and activities depends largely on several factors, including: the country’s system of organization, the number of members, and its financial power, which is also reflected in their capacity to exert influence and to lobby.

Roles of Chambers at International Level
Chambers voice the business sectors’ interests, and are institutions with a long-standing history of being a significant economic factor in every country, regardless of the country's system of commercial chamber. The first chamber of commerce was formed in 1599 in Marseille, France. Its establishment reflected a need to have an independent institution, one that would regulate tax revenues from cargo handled at the port. Afterwards, Napoleon saw a general necessity to have institutions of this kind, and established the first public model, based on a compulsory-membership system, which is still present in France, Germany, the Netherlands, in other countries in Europe, as well as countries in Africa, the Middle East and Asia.
The importance of existing and functioning chambers of commerce was yet again emphasized after the end of the First World War and the consequences that ensued in every area of life and at global level. As there was no system of rules that would assist and govern commerce, investments, finance or trade relations, in 1919, a group of entrepreneurs decided to establish an organization to serve as a representative of businesses around the world. They founded the International Chamber of Commerce, seated in Paris, and called themselves “the merchants of peace.” They created the international rules, mechanisms and standards, which still apply today. At the moment, the ICC network covers 120 countries and represents 40 million businesses from around the world; in addition, it enjoys top-level consultative status in the United Nations. The constitution of this international organization realized the idea for international economic unification of all businesspeople and their national economies. It is a classic example of how the private sector is able to fill in the gaps that governments are unable to address themselves. In this way, commercial chambers perform their principal duty regarding issues connected to international commercial ties as they establish inter-chamber cooperation.
The beginnings of the chamber system in the Republic of Macedonia date back to 1922, when the Chamber of Commerce and Industry, seated in Skopje, was established with a law. In 1962, a law was adopted establishing the single Economic Chamber of Macedonia. In 2004, the Law on Chambers of Commerce in Macedonia defined the Economic Chamber of Macedonia as a business and professional association that harmonizes, represents and protects the interests of its members organized in a chamber system under the private law model, and unites over 15,000 member companies on a voluntary membership principle. The Economic Chamber of Macedonia has been a member of the International Chamber of Commerce since 1994.
The role of commercial chambers in the international sphere and the significance of chamber-level cooperation are perhaps best reflected in the data of EEN (Enterprise Europe Network). This network covers 50 countries and unites around 600 organizations, including chambers of commerce, universities, government agencies, centers for transfer of technologies, technological parks, national structures that support innovations, etc. It has helped the formation of over 7000 business partnerships and enabled 2,400 companies to apply to EU funds. It has assisted the creation of over 100,000 technology-related, intellectual property and business reviews; targeting SMEs by helping them obtain licenses or find technology partnering opportunities. Last year alone, 67 Macedonian companies promoted themselves and signed business contracts with foreign partners using this European network. Its users come from various sectors and its application is not limited to business cooperation, but includes transfer of technologies as well. One-hundred and four entities participated in business meetings that provide an opportunity to sign cooperation agreements, and 138 cooperation requests from foreign companies seeking partnerships with Macedonian ones have been received. It is expected that 20 technical cooperation agreements be signed this year.

Chambers’ Cooperation with Policy-Makers
Commercial chambers are exceptionally resilient organizations that have stood the test of time. In this current business environment, resting on market power, capacity of private businesses, swift and efficient solutions, and modern approaches to corporate management, the significance of commercial chambers has remained intact, alongside the need to involve the business sector in the development of national economies. This means that representatives of the business sector - chambers of commerce - are facing the challenge of showing commitment to companies' needs by establishing an effective dialogue with the government, promoting businesses and providing them with services that address their demands.
Understandably, there are differences stemming from the chosen ‘chamber model’, or commercial chambers’ system of organization, implemented at national level. These affect the:
  • Memberships conditions (voluntary or mandatory);
  • Sources of finance;
  • Services and quality of services, and
  • Relationships with policy-makers and chances to lobby and protect the interests of the business sector.
The latest global research on the systems of commercial chambers, which covered 194 countries, gives an interesting piece of information: of the total number of countries, 72 had private law model of commercial chambers, with voluntary membership, while 199 had a public law model with compulsory membership.
On the other hand, regardless of the selected model of commercial chambers’ system, but especially in the case of compulsory memberships, chambers play a unique role, as they embody business entities from the whole country, coming from different industrial sectors and of different sizes. Chambers of commerce are the responsible representatives of a wide array of interests, and can function effectively only in a sophisticated and well-developed policy-making system. In this way, chambers can exert their influence over significant issues via consensus, but simultaneously do so with the credibility and integrity inherent to an institution of long-standing tradition and history, holding such an important position in an economy. It is well-known that these reasons make chambers of commerce, as well as every actor involved in the process of policy-making, responsible to take stances that are beneficial to everyone, rather than focus on an isolated set of interests.
Every crucial issue or process connected to the development and implementation of policies affecting the business sector, significant and fundamental proposals, positions, and changes, comes from chambers of commerce and their bodies. It is a fact that associations, affiliations, councils, groups and similar entities, which are components of chambers of commerce, usually include representatives of the business and academic communities, who can share their knowledge and experiences at the highest possible level. Hence, chambers of commerce are the source of the most significant opinions, proposals, analyses and forecasts, crucial to the economy as a whole. Due to their credibility, chambers of commerce can have a significant influence on the creation of policies, especially of those that influence the operations of businesses.

Developments, experts and relevant institutions around the world confirm that a market economy would not be able to function without business institutions, especially without chambers of commerce and their activities in the intermediate area connecting the two spheres. The structure of relationships between these stakeholders, together with the manner in which they coexist, is decisive for the complete system and its functionality.


Role of business associations and cooperation with the policy makers

by MMag. Gerhard Schlattl, President - Austrian Business International, Advantage Austria


The Austrian system

The legal representation of interests for Austrian business is handled by the Economic Chamber Organization. This consists of the Austrian Federal Economic Chamber (headquartered in Vienna) and nine Regional Chambers in the federal provinces.

Industry Sectors
The Federal Economic Chamber and the Regional Chambers are divided into seven Industry Sectors: Crafts and Trades, Industry, Commerce, Banking and Insurance, Transport and Communications, Tourism and Leisure, Information and Consulting. These Industry Sectors provide a link between the Trade Organizations found in the sector and the respective Chamber.

In addition to these Industry Sectors, there are Departments in the Austrian Federal Economic Chamber (headquartered in Vienna) and in the Regional Chambers which are responsible for tasks related to policy, organization and service provision:
  • Policy Departments include Departments for education policy, finance and commerce, legal, welfare and healthcare, environment and energy, European policy coordination and economic policy.
  • The following Departments provide centralized services for members: ADVANTAGE AUSTRIA, WIFI, Junior Chamber/Start-Up Service, Women in Business, etc.
  • The main Departments which deal with internal organization include the finance and accounting, human resources and organization, and legal affairs departments.

Our strategic business areas

Representation of Interests
Actively shaping the economic backdrop in Austria
  • The Economic Chamber Organization is first and foremost obligated to defend its members’ interests.
  • It sets the agenda in representing the interests of Austrian business and successfully defends the interests of Austrian companies. 
  • It is a leading force in policymaking at the level of industries and regions, as well as at national and EU level.

Service
Supporting forward-looking developments
  • The Economic Chamber Organization is the first port of call for members who need information and advice.
  • It initiates, moderates and partners regional, national and global economic promotion activities for the benefit of the Austrian economy. 

Education
Professional preparation of expert knowledge for members
  • The Economic Chamber Organization is the most important training partner for the benefit of its members.
  • It actively spreads knowledge related to every facet of the economy; for this it uses cutting-edge, forward-looking technologies, media, methods and processes. 
  • It makes sure that expert knowledge is available to its members anywhere in the world, around-the-clock and in a straightforward manner (e.g. via WKO.at).

The Austrian system in Macedonia – Advantage Austria in Macedonia

ADVANTAGE AUSTRIA, with its more than 110 offices in over 70 countries, provides a broad range of intelligence and business development services for both Austrian companies and their international business partners. Our 800 employees and 35 consultants around the world can assist you in locating Austrian suppliers and business partners. We organize more than 1,200 events every year to bring business contacts together. Other services provided by ADVANTAGE AUSTRIA offices range from introductions to Austrian companies looking for importers, distributors or agents to providing in-depth information on Austria as a business location and assistance in entering the Austrian market. In Macedonia the list of duties and tasks of Advantage Austria are numerous, in the following we want to highlight two aspects; interventions and lobbying with public institutions.

Interventions/Representation of Interests

One of the core activities and duties of Advantage Austria is the support of Austrian companies when it comes to interventions at public institutions. Over the past three years our office has assisted numerous Austrian companies, when it comes to tender participation, customs issues or construction permits.

Lobbying/Business climate survey

According to the latest official statistics of the Macedonian National Bank the total amount of Austrian direct investment in Macedonia amounts to 516,3 Mio. EUR (by 31.12.2014). Austria is thus one of the biggest investors in Macedonia. More than 50 Austrian companies with Austrian capital are established in Macedonia.

  • Austrian companies in Macedonia are predominantly active in the services sector.
  • Nearly half of the Austrian companies assess the current economic situation in Macedonia as flawed/poor. Most of them expect a similar situation in 2016.
  • For 2016 48% of the companies expect an increase in turnover, more than 40% plan to hire new employees and more than 30% plan to increase investments.
  • Austrian companies assess the attractiveness of Macedonia as a destination of foreign direct investment predominantly as satisfactory.
  • Regarding the framework conditions, the largest differences between expectations and reality are similar like in 2015 in fields like fight against corruption, good payment moral and progress towards EU accession.
  • The three top priorities of Austrian companies regarding the Macedonian Government are political stability, fight against corruption and legal security.